Negotiation is mostly timing and tone. You do not need to "win". You need to remove uncertainty and ask for a fair adjustment based on market, scope, and your proven impact.
When to Negotiate
- Best: after you have an offer, before you sign.
- Okay: after a strong final interview when they signal intent.
- Avoid: early screening calls unless you need to confirm it is viable.
If you feel awkward
That is normal. The company expects the question. The goal is to ask cleanly and then stop talking.
The Script (Email or Call)
Thanks again for the offer, I'm excited about the role.
Based on the scope we discussed (X, Y, Z) and market ranges for similar roles, I was aiming for a base salary in the GBP A-B range.
Is there flexibility on base to bring it closer to GBP B? If base is fixed, I'm open to discussing bonus, equity, or a sign-on to bridge the gap.
Happy to jump on a quick call to align.Pick One "Why" (Not Five)
You only need one primary justification. More than that starts to sound defensive.
- Scope: "This role is closer to Senior because I own X and lead Y."
- Market: "Comparable roles in this city are typically in the A-B band."
- Impact: "In my last role I delivered X outcome; I can repeat that here."
If They Say No
A "no" is often "not on base". Ask what else is movable: start date, review timeline, sign-on, remote days, learning budget, title alignment, or a guaranteed salary review after 3-6 months.
One line that works
"If we can't move on base, what can we do to get the total package closer to where we need it?"
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