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A Portfolio for People Who Aren't Designers

A lightweight format that shows decision-making, not Dribbble shots. Great for ops, product, data, and generalists.

Rory Patel · Dec 7, 2025
Workspace with documents and laptop for building a portfolio

If you work in product ops, customer success, data, or delivery, a portfolio can feel like a design thing. It is not. A portfolio is simply proof that you can solve problems in the real world.

The Format: 1 Page Per Case

Make it easy to skim. If a case takes more than 90 seconds to understand, it will not get read.

  • Context: what was happening (2-3 lines).
  • Goal: what "good" looked like (one sentence).
  • Constraints: time, people, tools, approvals.
  • Your actions: 3-6 bullets, in order.
  • Outcome: 1-2 metrics, plus a qualitative result.
  • What changed: the lasting impact on process, system, or team.

The "So What" Box

Add this to every case
A small highlighted box with "What I learned" and "What I'd do differently". Hiring managers love reflection because it signals repeatable growth.

Example Prompt (Copy/Paste)

What was the messy situation?
What did you decide not to do?
What did you do first, second, third?
Where did you get stuck?
How did you measure success?
What would you change if you had 2 more weeks?

Where to Host It

  • A simple Notion page exported to web
  • A PDF (only if it is selectable text and under 5MB)
  • A basic personal site (one page is enough)

Keep the work lightweight. Your goal is not to impress with polish. It is to remove doubt.

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